Purina Pro Plan High Protein Dry Puppy Food, Chicken & Rice Formula — 18 lb. Bag | DHA for Brain & Vision, Real Chicken #1 Ingredient
Description
Brand: Purina Pro Plan | Flavor: Chicken & Rice | Form: Dry Kibble | Life Stage: Puppy | Size: 18 lb. Bag
About This Item
- 🐔 Real Chicken is the #1 Ingredient — Premium animal protein leads every bag of Pro Plan Puppy, fueling the muscle development your growing pup needs to play harder, run faster, and grow stronger every single day.
- 🧠 DHA from Omega-Rich Fish Oil — for a Smarter, Sharper Puppy — DHA is the same brain-nourishing nutrient found in mother’s milk. Sourced from premium fish oil, it actively supports your puppy’s brain development and vision from their very first bowl.
- 🛡️ Antioxidants That Work as Hard as Your Puppy Does — A carefully calibrated blend of antioxidants and vitamins helps strengthen your puppy’s developing immune system during the most critical window of their life.
- 🦴 Strong Bones & Teeth from the Ground Up — Calcium, phosphorus, and a complete mineral complex lay the foundation for a skeletal system built to support your dog through every life stage — from playful puppy to confident adult.
- ⚡ Highly Digestible Formula for Maximum Nutrient Absorption — Every ingredient is selected not just for quality but for digestibility, ensuring your puppy’s body actually absorbs and uses what they eat — not just passes it through.
- 🌿 No Artificial Colors or Flavors — Because your puppy deserves food as clean as the love you give them. Nothing fake. Nothing unnecessary.
- 💯 100% Complete & Balanced Puppy Nutrition — Formulated to meet AAFCO Dog Food Nutrient Profiles for growth and reproduction. Everything a puppy needs. Nothing they don’t.
- 🐶 For All Breeds & Sizes — Whether you have a tiny Chihuahua pup or a future Great Dane, this formula is designed to support healthy development across small, medium, and large breed puppies.
Product Description
The first year of your puppy’s life is unlike any other. Every single day, their brain is firing. Their bones are building. Their muscles are forming. Their immune system is learning what to fight and what to welcome. This isn’t just growth — it’s the foundation for everything they’ll ever be.
Purina Pro Plan Puppy Chicken & Rice Formula was built for exactly this window of time — with the kind of science-backed precision you’d expect from the brand trusted by more professional breeders, trainers, and veterinarians than any other.
It starts with real chicken as the very first ingredient — because high-quality animal protein is the cornerstone of everything a puppy’s growing body needs. Lean muscles. Sustained energy. The ability to bound across the yard, tumble with their siblings, and collapse into the deepest, most satisfying puppy sleep you’ve ever witnessed.
Then comes the detail that sets Pro Plan apart: DHA from omega-rich fish oil — the same fatty acid found in mother’s milk that science has shown to support brain development and vision in growing puppies. You’re not just feeding their hunger. You’re feeding their future intelligence.
Add to that a complete antioxidant blend for immune support, calcium and phosphorus for strong bones and teeth, and a highly digestible formula that ensures maximum nutrient delivery — and you have a puppy food that doesn’t just meet the bar. It sets it.
Rated 4.7 stars by over 18,000 Amazon customers. Ranked #25 in Dry Dog Food. A top brand with 100K+ customers rating their products 4 stars or above. This isn’t just a popular choice — it’s the choice parents make when they want to get it right.
Your puppy only gets one puppyhood. Make every meal count.
Ingredients
Chicken, Rice, Poultry By-Product Meal, Corn Gluten Meal, Whole Grain Wheat, Beef Fat Preserved with Mixed-Tocopherols, Whole Grain Corn, Corn Germ Meal, Dried Yeast, Fish Meal, Natural Flavor, Dried Egg Product, Fish Oil, Soybean Oil, Mono and Dicalcium Phosphate, Calcium Carbonate, Salt, Potassium Chloride, Choline Chloride, Minerals (Zinc Sulfate, Ferrous Sulfate, Manganese Sulfate, Copper Sulfate, Calcium Iodate, Sodium Selenite), Vitamins (Vitamin E Supplement, Niacin/B-3, Vitamin A Supplement, Calcium Pantothenate/B-5, Thiamine Mononitrate/B-1, Vitamin B-12 Supplement, Riboflavin Supplement/B-2, Pyridoxine Hydrochloride/B-6, Folic Acid/B-9, Menadione Sodium Bisulfite Complex/Vitamin K, Vitamin D-3 Supplement, Biotin/B-7), L-Lysine Monohydrochloride, Garlic Oil
Feeding Guidelines
Starting Solid Food (3–4 weeks): Keep moistened Pro Plan available at all times. Allow puppies to eat freely until fully weaned at 6–8 weeks.
After Weaning: Feed moistened or dry. Three small meals per day recommended for younger puppies. Gradually reduce to morning and evening feedings as your puppy ages.
Transitioning from another food: Take 7–10 days to switch — gradually replace the old food with more Pro Plan each day to avoid digestive upset.
| Adult Weight of Dog | Amount Per Day |
|---|---|
| 3 – 5 lbs | ½ – ¾ cup |
| 5 – 10 lbs | ¾ – 1¼ cups |
| 10 – 20 lbs | 1¼ – 2 cups |
| 20 – 40 lbs | 2 – 3¼ cups |
| 40 – 60 lbs | 3¼ – 4¼ cups |
| 60 – 80 lbs | 4¼ – 5¼ cups |
| 80 – 100 lbs | 5¼ – 6¼ cups |
Amounts are guidelines only. Adjust based on your puppy’s age, activity level, and body condition. Always provide fresh water. Consult your veterinarian for personalized advice.
Frequently Asked Questions
Q: When should I stop feeding a puppy formula? A: Most puppies transition to adult food between 12 and 24 months depending on their breed size. Small and medium breeds are typically ready at 12 months, while large and giant breeds may benefit from puppy nutrition up to 18–24 months. Ask your vet for a recommendation tailored to your dog’s breed and development.
Q: How do I transition a puppy from mother’s milk to solid food? A: Start at 3–4 weeks by offering Pro Plan moistened with warm water to a soft, porridge-like consistency. Allow puppies to explore and eat freely alongside nursing. By 6–8 weeks, most puppies are fully weaned and ready for dry or lightly moistened kibble on a regular schedule.
Q: How much should I feed my puppy? A: Use the feeding chart above as a starting point based on your puppy’s expected adult weight. Monitor their body condition — you should be able to feel (but not see) their ribs. Adjust portions if your puppy is gaining too quickly or leaving food behind consistently.
Q: What types of puppy formulas does Pro Plan offer? A: Purina Pro Plan offers a range of puppy formulas to match different breed sizes and nutritional needs — including formulas for small & toy breeds, large breeds, sensitive skin & stomach, and grain-free options. Each is backed by the same science-first nutritional philosophy and AAFCO-complete nutrition standard.
Product Details
| Brand | Purina Pro Plan |
| Flavor | Chicken & Rice |
| Item Form | Dry Kibble |
| Life Stage | Puppy |
| Package Weight | 18 lb. Bag |
| Breed Size | Small, Medium & Large Breeds |
| Key Benefits | Brain & Vision Development, Muscle Growth, Immune Support, Strong Bones & Teeth |
| Free From | Artificial Colors, Artificial Flavors |
| Nutrition Standard | 100% Complete & Balanced (AAFCO Growth & Reproduction) |
| Dimensions | 3.5 × 15.5 × 24 inches |
| Item Model | 00038100132710 |
| Product Code | Y445821 |
| Amazon BSR | #303 in Pet Supplies · #25 in Dry Dog Food |
Legal Disclaimer
Actual product packaging and materials may contain more and/or different information than what is shown here. Always read labels, warnings, and directions before using or feeding this product. Individual results may vary. Consult a licensed veterinarian for dietary recommendations specific to your puppy’s breed, size, and health needs.






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